As a store owner myself, I’ve experienced the challenges of entrepreneurship first hand.
While I have a solid background in traditional and online advertising (Google Analytics, Facebook ads, email marketing) - where I bring real value is helping my clients understand their WHY, really tap into the buying motivations of their ideal customer and create a sustainable plan for marketing.
I don’t believe in fluff, together we get to work finding the best path forward to help you create a sustainable marketing plan that grows your business.
In my 1:1 coaching I offer actionable advice, accountability and mindset support in a safe space.
You’ll be amazed at what you can accomplish once you have clarify, focus and a knowledgeable cheerleader to guide you.
Meet Tina
My Credentials.
A LIFELONG STUDENT
I am a committed student, educated at top universities, an avid reader, and a believer in learning from others who have gone before us through courses, programs, and books.
My formal learning includes:
Dual Masters of Arts: International Relations & Communications from Boston University
Bachelor of Arts in Germanic Studies from UC Santa Barbara
STORE OWNER & SERVICE PROVIDER
I’ve now owned 3 eCommerce stores of my own. I approach each one as an experiment, learning lab, and source of personal joy. My current store www.welljourn.com is my favorite because it calls to my deeper WHY.
I’m also a long-time Shopify service provider and Shopify Expert. I took the learning of creating my Shopify sites and have helped hundred's of store owners create and update thier Shopify sites that are designed to clearly communicate and sell their products.
Shopify Expert
Klaviyo Partner
CORPORATE WORK EXPERIENCE
In my past life (before entrepreneurship), I worked for large well-known Advertising and Media companies.
This is where I learned how Fortune 500 companies in a variety of verticals from CPG, Travel, Retail, Automotive, and others advertise and market.
This includes marketing insights, buyer psychology, media buying, creative strategy, and more.
I am now able to apply all this big company, big-budget strategy, and proven methods to smaller businesses on a micro-scale. The principals are the same, but the execution is smaller and simplified.
COACH & COURSE CREATOR
Finally, I love working 1:1 with store owners to help them find solutions to their marketing problems and find balance as soloprenuers with strategic mindset coaching.
Through my work as a Coach for The Social Sales Girls, and with my own 1:1 clients I have completed 800+ hours of coaching!
I can know easily spot trends, see what is holding you back and come up with a strategy that is tailored to your unique business needs.
ABOUT YOU
You love making, design, creating new products but find the marketing and advertising part your eCommerce business to be overwhelming and confusing.
You are great at selling in person at shows and pop-ups, but online feels nearly impossible!
The tech seems to be getting more complex day by day, you wish you had someone you could trust to ask questions or or hire out all the things that overwhelm and confuse you; FB pixels, Shopify admin, Klaviyo, GA4 and all the rest.
You are tired of all the “Gurus” telling you they have the secret to success, you know it takes consistency and time but you just don’t know what exactly you should be spending your time on or what will actually make a difference.
IS THIS RESONATING WITH YOU?
Visit my Everything Page to see what I offer, from self-study courses to 1:1 coaching.