The New Definition of Marketing You Need to Shift Your Mindset.

Have you ever thought about what marketing truly means?

My guess is your Mindset towards the idea of marketing skews towards the negative.

You probably find it to be stressful, uncomfortable, and the part of your business you wish you didn’t have to spend so much time doing. I get it, marketing has a bit of a difficult reputation, especially since the rise of social media.

However, marketing is the lifeblood of business. Without marketing, we would have no way to communicate and connect our unique solutions to customers.

I’d like to introduce you to a new way of thinking about marketing. 

This is the foundation of my work and I am forever grateful to the brilliant George Kao for introducing me to this simple definition. 

Authentic Marketing definition from George Kao

Authentic marketing = making friends at scale. - George Kao

quote credit to @geokao

The very best definition of marketing I have ever found!

Don't we all want to be authentic marketers?
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Who doesn't want to make a lot of friends and have those friends turn into loyal customers?
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Friends who we can help by solving their problems.
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Friends who love what we make and sell and want to share it with more friends.
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Friends who understand our vision and support what we do with their likes, shares, comments, subscribes, and purchases.
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Reflections for You

What are you doing today to make new friends at scale?

You can answer it to yourself, share it with a biz bestie, or respond and send your answer directly to me.

It’s up to you, but I want you to make this your new way of thinking about marketing your business.