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The Real Cost of Small Business Services
Are you struggling to budget for essential small business services? This comprehensive guide breaks down the actual costs you should expect to pay for professional services in 2025. From bookkeeping and legal services to marketing and business coaching, we've compiled real pricing data to help small business owners make informed decisions about their service investments.
Calm Marketing: The 3rd Way
Discover the rise of Calm Solopreneurs: the alternative to Bro Marketers and Girl Boss entrepreneurs dominating social media. These focused experts master 1-2 skills, prioritize authentic connections, and deliver real value without the hype. Found in quiet corners of digital spaces like Threads, Pinterest, and private communities, they're building sustainable businesses at their own pace. Join the growing movement of entrepreneurs who choose authentic expertise over aggressive marketing, proving success doesn't require flashy tactics or unrealistic promises.
How to Get Your Products Discovered by Being a Guest on Podcasts
Do you have a problem getting discovered by your ideal customers?
Social media has become a harder way to get your brand discovered as there is so much noise and competition.
If only you could tell your brand story, the unique problems your product solves, or explain the transformations your clients get in a longer form than a 10-second reel, then I highly recommend you consider adding Podcast Guesting to your Discoverability marketing plan.
Why Pinterest is Good for Small Business
Is Pinterest good for small business? Specifically eCommerce brands?
The answer is YES and I’m going to share why Pinterest is an excellent marketing solution for product-based small business owners to grow their brand. This is true for makers, artists, designers, resellers, manufacturers, sub boxes, digital products and more! If you sell a product online, it’s likely some of your ideal audience are hanging out Pinterest.
Why You Need a Business Bestie (or 2 or 3)
Discover the transformative impact of business besties on your entrepreneurial journey. Learn how these unique friendships provide support, accountability, and growth opportunities. From virtual connections to in-person meetups, explore how cultivating a network of like-minded women can elevate your business and personal life.
The Art of Responding: A Human Design Generator Example
This personal story illustrates the effectiveness of embracing one's Human Design type and strategy, showcasing how patience and responsiveness can lead to serendipitous and aligned opportunities.
Choosing Your 2025 Word of the Year: A Guide for Business Owners
Discover how to choose your 2025 Word of the Year as a solopreneur or sensitive business owner. Learn the benefits of guided workshops and get inspired by 100 powerful words to drive intentional growth and change in your business.
Breaking Through the To-Do List Overwhelm for Solopreneurs
Overcome e-commerce overwhelm by prioritizing your daily tasks, starting with revenue-generating marketing activities. Break through the to-do list paralysis by tackling high-impact tasks first, followed by time-sensitive marketing efforts, and ending with routine operations. This strategic approach ensures you're not just busy, but effectively growing your business every day.
Should You Run A Labor Day Sale?
ou might be wondering if you should bother doing a Labor Day marketing campaign. How will you ever compete with the big box stores? I can tell you right now, that you won’t compete and win against them, but there should be plenty of people in your audience who would appreciate an offer from your business this weekend. Your job is to remind them that you exist and give them a reason to shop with you.