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Sending email in e-commerce can feel hard but it doesn't have to be!

My favorite type of e-mail to send when I am short on time, really need sales or want to improve my open rates is the magical text only email! 📧 ✨🛍

It only takes me a few minutes to write and the results are always above benchmarks.

It only takes me a few minutes to write and the results are always above benchmarks.

This one I sent for my Leap Year Sale had a 38% open rate and a 70% open rate on the reminder resend + I got sales from it!

Just remember text only means exactly that:

- No logo
- No emojies
-No buttons, photos or graphics
- 1 hyperlink or CTA
- Short and simple copy

Pro advice: if you are using Klaviyo choose the text only email type.

Do you send text only emails? Do you get above benchmark open and click rates?

Reasons to send a text only email
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