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Understanding eCommerce Product Photography for Shopify Stores: A Complete Guide to Image Types That Sell
Discover the six essential types of product photography that elevate your brand storytelling. From professional white background shots to engaging lifestyle images, learn how each style serves a unique purpose in building customer trust and driving conversions. A comprehensive guide for brands ready to transform their visual marketing strategy.
How to Improve e-Mail Open Rates for eCommerce Stores
Write Subject Lines That Create Instant Connection
Discover how to turn your product-business customer reviews into email subject lines that subscribers can't resist opening. This quick training shows you exactly how to find and transform customer language into attention-grabbing subject lines that feel personal and drive action.
BONUS! 🪄⭐️
Get the Subject Line Bank Google Doc organizer to build your own collection of proven subject lines.
Why I’m a Fan of Tiny Courses
Discover micro-learning revolution: Targeted online courses that deliver precise skills, save time, and maximize learning efficiency for entrepreneurs seeking practical, budget-friendly education without overwhelming content overload.
Email Marketing for HSP’s Business Owners
In this episode of the Sensitive. Podcast with Tina Bar-On, we discuss how to effectively email market as a HSP business owner. We discuss: -why email is an invitation -ways that traditional email marketing is done that don't feel good for HSP's to send or receive -the "energetic blueprint" or your emails that your recipient can perceive -how you can grow your email list authentically and attract the right buyers -how you can be transparent of what to expect when people sign up for your email list -ways you can make email a 2 way conversation -ways we can sell via email as a HSP that don't feel gross, icky, or inauthentic -why email will be even more important amidst continued fragmentation of social media marketing -the skills someone needs to have to be successful in email marketing as a HSP
Want to Use Pinterest to Grow Your Product Business? Let's Talk Trends!
Learn how to use the Pinterest crystal ball trends to get maximum results for your product based-business.
Why I’m Not for Beginners (My 2025 Pivot)
My 2025 business pivot. I am committing to working with eCommerce business owners who are established and need next level business growth advice.
I am not for beginners.
Although, I’m happy to offer referrals and DIY support solutions to beginners in eCommerce.
Client Case Study: Ladybird Ceramics
Read the case study:
How Ladybird Ceramics grew the online eCommerce side of the business with a mix of tech support and marketing strategy and implementation.
Client Case Study: an-arketype
Read the case study:
How an-archetype went from struggling with sales and marketing to understanding their ideal customers, updating their marketing copy and saw an increase in sales after just 1 meeting with Tina!
An Overlooked Opportunity: The Back-In-Stock Button
Discover how a simple back-in-stock button can transform your Shopify store—recover lost sales, gain customer insights, and build trust with this game-changing eCommerce strategy for small business owners.
How to show up authentically on social media as a business
In today's digital landscape, consumers crave more than just polished product shots and sales pitches. They want to connect with brands that feel real, transparent, and human. For product-based businesses, creating an authentic social media presence isn't just a marketing strategy—it's a fundamental way to build trust, loyalty, and meaningful relationships with your audience.