Client Case Study: Ladybird Ceramics

A sneak peek at my magic:

growing online sales with consistent action

“Tina is excited about the work we do together. I feel like she’s as invested and interested in my success as I am. She has amazing strategies that have been successful. She believes in my product. I am so grateful to have met you and I’m so excited about the work we can do in the future.”

About the Client:

Ladybird Ceramics is a line of hand-painted ceramics for home entertaining, all designed and hand-painted in Canada by the founder and artist Tammy.

The Challenge:

When Tammy came to me, she had years of experience and success with in-person sales and Etsy marketplace, but wanted to make a plan to grow the eCommerce side of the business.

She had a site that was working but wasn’t growing quickly and lacked attention and strategy. She also had little time or personal interest in learning how to improve the Shopify site and e-mail marketing. As a busy, working artist the tech and marketing strategy was something she was ready to hand-off.

The Solution:

I identified that the business would require some immediate actions and then we moved to ongoing monthly marketing support to reach Tammy’s online sales goals and long-term vision of scaling back in-person events. 

The work includes:

• Updating the Shopify theme, product images and optimizing for SEO

• Starting a blog and optimizing the Pinterest account for long-term growth in brand awareness, traffic, and sales

• Sending regular email campaigns to collectors and nurturing new subscribers through targeted e-mail flows.

• Testing and implementing seasonal marketing events to drive excitement and sales among her collectors

  In Their Own Words:

  What it was like working with Tina: 

  “I met Tina when I was part of a business group. The technical set up was very complicated, I started working with Tina and she helped my apply apps, she made sure my socials and website were running seemlessly.

  I am so grateful to have met you and I’m so excited about the work we can do in the future. My audience has grown and my sales have increased. I would definitely recommend Tina!! And I have!”

  What was the result? 

  In our first 6 months of working together, the audience and sales have increased dramatically, all with no ad spend. All through applying foundational work, marketing strategy and consistency!

• Shopify sales are up by 82% Year Over Year

• Average Order Value is up by 20% YOY

• Total orders are up 46% YOY

• Conversion rate is up 182% YOY

Interested in working with me? Contact me here for an intro call.