Summer Business Planning: Overcoming My Fear of Visibility

Aug 24

Welcome to my Summer season reflection.

In this post, I share my journey of overcoming the fear of visibility while planning for my summer business goals. From stepping into guest podcasting to expanding my presence on Instagram and YouTube, I share how embracing the learnings of new teachers, who are outside of my industry and specialty has boosted my confidence. Discover the strategies that helped me turn apprehension into action, propelling my business forward.

— In This Article —

I have written before about how I am now running my business with 3-month goals led by the seasons vs. by quarters. It feels much more natural to me, and the expansiveness of seasons vs. daily or weekly lists and deadlines has been so much healthier and more effective for both businesses (eCommerce store and coaching).

During my summer beach vacation with the family, I realized that what I wanted this season to be about was learning and exploration. This year I have been investing in courses from new teachers who bring a different point of view and perspective to what I do.

It took me a lot of reflection and journaling to figure out what drew me to these new teachers and what it was exactly I was looking to gain from working with them. They don't teach something clear and tangible like Ads, Email Marketing, Finance etc.

Instead, they offer softer skills, with a bigger focus on finding your voice and identity. They don't even work in my specific field of eCommerce. Instead, they all work with service providers in specialized areas of life coaching, health and healing, writing, and the arts.

Once I made that connection, I realized that this was my season to absorb those lessons and integrate what I've learned into my own point of view. What I admire and want to emulate from each of these teachers isn't their exact skill set, expertise or training... it is the way they show up Authentically as Unique Thought Leaders.

Welcome to Summer: My Season of Guided Learning & Thought Leadership

Each of the courses and teachers brought clarity and permission for me to lean into being a Thought Leader.

This, however, takes time to develop. I need to create a LOT of content to find where my unique POV (point of view) lives. This season has been about exploring not just my voice and POV but the how and where of sharing it. It's so easy to be stuck and not do the work, even when we have something to share. My course teachers all have very thoughtful and effective ways of getting me unstuck and doing the work.

The biggest lesson I’ve learned is to Create with Heart and Publish Imperfectly.

This translates to:

Guest Podcasting: something I was terrified of at first, but now feel very comfortable doing.
Sharing my POV on Instagram through posts, stories, carousels and reels
Sending market research surveys to my ideal clients
Writing blog posts on a wide range of topics
Starting my YouTube channel
So tell me does seasonal planning appeal to you? Do you have any questions? If so, reach out I’d love to connect.

Curious about the courses and teachers I’ve been following? Here are the thought leaders I’ve been learning from.