The Maker’s Guide to Line Sheets: Selling Wholesale Made Simple
If you're a small maker or designer ready to dip your toes into the world of wholesale, having a line sheet is an absolute must! This essential tool is your golden ticket to showcasing your products to potential retail buyers. Let’s break down everything you need to know about creating and using a line sheet to grow your wholesale business.
Line sheet examples
What is a Line Sheet?
A line sheet is a no-frills, professionally designed document that provides wholesale buyers with all the information they need to place an order with you. Think of it as a product catalog, but without the fluff—straightforward, easy to read, and to the point.
Why Do You Need a Line Sheet?
Retailers are busy, and a line sheet helps them make fast decisions about your products. It shows you mean business and provides all the necessary details in one place. A polished line sheet builds trust and credibility, giving your brand a competitive edge. Even if you sell on wholesale marketplace sites like Faire.com, you will want to create a PDF line sheet. Bigger retailers, reps and shows will ask for your line sheet and you don’t want to be caught unprepared.
What to Include in Your Line Sheet
Creating a compelling line sheet is all about including the right elements. Here's a checklist of must-haves:
-Front Cover: Include your logo, brand name, and a striking image that represents your brand's aesthetic.
- About Page: Briefly introduce your business. Share your story, values, and what makes your products unique.
- Product Details: For each product, include:
- Clear, high-quality images
- Product name & SKU
- Wholesale price and suggested retail price (MSRP)
- Variations (e.g., colors, sizes, materials )
- Minimum order quantities (MOQs)
- Bestsellers or Starter Packs: Highlight your most popular items or create ready-to-order bundles for new buyers.
- Order Terms: Spell out your wholesale terms, such as payment methods, shipping policies, lead times, and return policies.
- Contact Info: Make it easy for buyers to reach you. Include your email, phone number, website, and social media links.
- Back Cover: A branded image, logo and contact information
What Format Should Your Line Sheet Be In?
The format matters! Most buyers prefer a digital line sheet for ease of use. A PDF document is ideal—it's clean, professional, and can be emailed or downloaded effortlessly.
While printed line sheets can be handy for trade shows or in-person meetings, digital versions are eco-friendly and easier to update.
How Often Should You Update Your Line Sheet?
Consistency is key in wholesale, and that includes refreshing your line sheet. A good rule of thumb is to update it seasonally or whenever you release a new collection. This keeps your offerings relevant and exciting for buyers.
New products can be marked as NEW , along with page for Best Sellers.
How to Quickly Create a Line Sheet with Canva
No graphic design skills, or short on time to design a line sheet from scratch?
No problem! Canva is an easy-to-use tool that lets you design professional line sheets in no time.
👉 Pro Tip: Check out my Canva line sheet template available on ETSY! This customizable templates are designed with makers and designers in mind, helping you save time and stress in creating your line sheet.
Simply edit the text, upload your product images, logo and contact info, and download your line sheet as a PDF—it’s that simple!
Final Thoughts
A well-crafted line sheet is a game-changer for small makers and designers entering the wholesale market. By putting your best foot forward with a polished, professional presentation, you'll make it easier for buyers to say "yes" to your products.
Ready to create your line sheet? Start with my Canva template today and take your wholesale game to the next level!