What does Abundance Smell LIke to YOU?

Today I saw an engagement post in a community Facebook group I am a part of and it stopped me in my tracks!

The question was simple, what does Abundance "smell" like to you?

The Scent of Abundance: How to Connect Emotionally with Your Customers

The comments were the best glimpse into consumer insights I've seen in a long time. The magic is this questions captures the Essence of Abundance. A tool we can use to boost our brands appeal to the perfect customer with emotional and authentic marketing.

The answers express what makes us feel good, abundant, happy, satisfied, content, and joyful!

Most of the products we sell are to give us the feelings of an abundant life, so let's understand what makes us feel abundant so we can lean into that in our marketing through messaging, copy, branding, imagery, and packaging.

Written by Tina Bar

eCommerce Strategist and Mindset Coach

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