The CRO Audit Package
for Scaling eCommerce Brands
CRO = Conversion Rate Optimization
In simple terms, I identify and fix the "leaky bucket" parts of your website, user experience, and marketing.
What got you here won't get you to the next level of sales.
Something has to change, but you aren't sure what that is exactly.
Does this sound familiar?
The website traffic is going up, but the sales aren't growing as fast as you projected, and your key metrics, including Conversion Rate, AOV, ROAS, seem to be forever stuck.
You are trying all the things but it feels like something is still wrong... and trying to fix it is getting expensive.
You are spending a lot of money with an agency on paid ads but aren't sure if the ROAS is really what they claim.
Those weekly reports they send sit unopened in your inbox, you can't understand all the jargon.
You are sending a few emails each month, but aren't sure if Klaviyo is set-up properly.
You are paying influencers, a social media person, and a VA, but again it feels like you are just throwing your money away.
A website redesign feels like the answer, but you aren't sure that is the right place to invest next.
WHAT YOU NEED IS A CRO AUDIT
Before you….
Spend more money on ads
Add another social media platform
Pay for influencers
Or try whatever other shiny new idea you came across on social media
You Need…
To understand your business DATA, beyond the sales metric.
What is working and not working as well as it should be.
What needs to change and what is the next best step for your business.
Strategic recommendations on what needs to be changed on your website UX, media mix, advertising spend, and consumer journey.
This is where I come in.
I analyze the customer journey using your data, and give you the insights you’ve been searching for in language you can understand.
So you can make better, data-driven decisions about where to spend your valuable resources (time, money, and attention) to scale your business.
Hi, I’m Tina.
I’m an eCommerce business strategist, consumer insights nerd, Shopify Expert, Klaviyo Partner and fellow Shopify store owner.
My Zone of Genius is taking complex marketing concepts and turning them into a simple and actionable plan you can follow to achieve sustainable business growth.
I can easily read the data and see the easiest path to success.
I use my 15+ years of experience in top advertising agencies and retail media companies, to adapt big-brand marketing strategies for small business budgets and resources.
In the last 4 years I’ve coached hundreds of eCommerce store owners 1:1 on their marketing strategy, ads and analytics. I know the benchmarks, common mistakes and fixes.
THE CRO AUDIT PACKAGE:
Investment $1,800
Turn-around time: 4-weeks
What The CRO Package Gives You:
You come away with clarity and confidence on your numbers in a judgement free zone.
Achievable benchmarks, and targets to reach for key metrics specific to your industry and business model.
Action plan to follow and implement to improve your key metrics, including Conversion Rate.
An objective view of your marketing and agency spend.
A mix of quick wins and long-term strategies.
What is possible. Real client results.
“In our first 6 months of working together, the audience and sales have increased dramatically, all with no ad spend. All through applying foundational work, marketing strategy and consistency.”
Shopify sales are up by 82% YOY
Average Order Value is up by 20% YOY
Total orders are up 46% YOY
Conversion rate is up 182% YOY
- CRO Client: Handmade Ceramics retailer
Case Study: Women’s Fashion Brand
Identified and resolved consumer friction points on an already high-converting fashion brand website. Installed apps and automations to make growth scalable and low touch for the owner.
On site and on-page changes are already showing improvement in Meta Ads conversions, and higher e-mail opt-in rates.
“With limited time as a small business, not much time was dedicated to our website build. I needed guidance on what steps to take to improve the overall buyer experience. Tina was wonderful to work with. Appreciate her expertise and ideas. Believe the suggestions she has provided and changes she has made will make greatly improve the buyer experience and overall conversion rate.”
- CRO Client: Women’s Fashion Brand
Case Study: Children’s Fashion Brand
Reduced Klaviyo bill by $400/month, by identifying and fixing technical issues and list cleaning. Went from nearly no sales attributed to email to regular orders from the cleaned list.
This was AFTER having spent money with an agency to set up email marketing that never delivered sales.
- CRO Client: Children’s Fashion Retailer
Is this right for you?
The CRO Audit package is for you if:
You have an established 6-7 figure multi-channel product based business. (eCommerce, wholesale, retail, marketplaces)
Are spending money on Meta or Google Ads with an agency
Have a Shopify store
Are willing to implement the changes to see results
This package is not for you if:
You are a new business and don’t yet have proof of concept or regular sales
You don’t have the budget for ads or haven’t started ads yet
Are not on Shopify (I don’t work with WooCommerce, Wix, Squarespace or Etsy)
How does the CRO Package Service work?
-
Discovery Call.
It all starts by understanding your current frustrations and challenges. What would you like to see happen in your business in the short-term and long-term.
This is accomplished through a discover call with me.
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Data Deep Dive.
I start with an audit of your Shopify, Google Analytics, Ads, and ESP data.
I look at what’s working, what needs improvements ,and where there is opportunity for quick wins and long-term growth.
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Review & Discuss.
It isn’t enough for me to understand your business, you need to know what is going on as well. During our review call, I present my audit findings, I will ask clarifying questions, and share my recommendations.
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Implementation Plan.
At this stage, I take the findings of the review stage and create an implementation plan. The implementation actions are not included. Most require referrals to my expert network for ads, SEO, and web design.