If you are taking the DIY route to creating your Shopify site, this checklist is a must-have!
Created by a Shopify Expert who has built and worked on 100's of Shopify sites, this is my personal checklist to make sure no setting or feature is left undone.
This is a PDF download ready for you to print out and use for your site launch, rebrand or Shopify theme update.

Streamline your retail buying with our latest line sheet tips! Learn how to create professional, clear, and effective line sheets to boost your sales and impress clients. Perfect for small business owners and wholesalers alike!

Are you struggling to budget for essential small business services? This comprehensive guide breaks down the actual costs you should expect to pay for professional services in 2025. From bookkeeping and legal services to marketing and business coaching, we've compiled real pricing data to help small business owners make informed decisions about their service investments.

Discover the rise of Calm Solopreneurs: the alternative to Bro Marketers and Girl Boss entrepreneurs dominating social media. These focused experts master 1-2 skills, prioritize authentic connections, and deliver real value without the hype. Found in quiet corners of digital spaces like Threads, Pinterest, and private communities, they're building sustainable businesses at their own pace. Join the growing movement of entrepreneurs who choose authentic expertise over aggressive marketing, proving success doesn't require flashy tactics or unrealistic promises.

Do you have a problem getting discovered by your ideal customers?

Social media has become a harder way to get your brand discovered as there is so much noise and competition.

If only you could tell your brand story, the unique problems your product solves, or explain the transformations your clients get in a longer form than a 10-second reel, then I highly recommend you consider adding Podcast Guesting to your Discoverability marketing plan.

Is Pinterest good for small business? Specifically eCommerce brands?

The answer is YES and I’m going to share why Pinterest is an excellent marketing solution for product-based small business owners to grow their brand. This is true for makers, artists, designers, resellers, manufacturers, sub boxes, digital products and more! If you sell a product online, it’s likely some of your ideal audience are hanging out Pinterest.

My list of favorite business, psychology and creative life books is very long...here is a stack of my regular go-to reference books.

Hey there, e-commerce entrepreneurs! It's Tina here, and I want to dive into a topic that's been on my mind lately: mindset. As a coach in the e-commerce space, I've noticed this subject coming up time and time again in my conversations with store owners. But here's the thing - mindset isn't a one-size-fits-all concept.

"What mindset means to different people is very different. It's also where you are in the stage of business, your stage of life, your personal situation, your lived experiences that all make up our mindset."

Sure, there might be some fancy dictionary definition out there, but in reality, mindset is deeply personal. It's shaped by our individual experiences, the stage of our business, and our unique life circumstances.

So, instead of trying to be some guru spouting generic advice, I decided to take a different approach. I'm reaching out to people