Have you ever thought about what marketing really means?

 My guess is your Mindset towards the idea of marketing skews towards the negative. You probably find it to be stressful, uncomfortable and the part of your business you wish you didn’t have to spend so much time doing. I’d like to introduce you to a new way of thinking about marketing. 
This is the foundation of my work and I am forever grateful to the brilliant George Kao for introducing me to this simple definition. 

Authentic Marketing definition from George Kao

Seasonal business goal setting and planning, a deep dive into my Spring season.

Why you need to invest in product photos to sell more on your ecommerce website.

What does abundance smell like to you? An interesting dive into consumer behavior.

Explore how the scent of abundance can enhance your brand's emotional connection with customers. Learn to tap into consumer desires and elevate your marketing strategy.

Why addressing business clutter is vital to your long term success. The 3 types of business clutter and what you can do about them.

Simplify your Shopify eCommerce business, by applying the concepts of Spring Cleaning. Why I recommend spring cleaning your business as a seasonal practice for more money and profit.

How to build a loyal brand following for your products. Turn your superfans into loyal lifetime collectors.

I believe it is a business model that many of us small shops should embrace and focus on to increase our profitability and grow our sales.

In my online shop, I have put a focus on marketing to collectors and the results have been amazing!

Trade triggers for glimmers. Finding joy in the everyday.